It is important, but for a police officer it is not about customer service. It is about treating everyone with respect and with dignity. Having a customer that you might be required to kill changes everything. It is not about creating a feeling, it is about serving with integrity. That raises the bar well above mere “customer service.”
Principles
Are you comfortable calling yourself a leader? You should be.
Every man is my superior
Control, Influence and Everything Else
Staying the Path
You who would now raise your hand and take the oath to serve and protect on behalf of the masses will be faced with challenges of the conscience and the spirit that will test your mettle and will either serve to harden your resolve to stay the path of righteousness or bend you in ways large or small that will collectively diminish us as a professional body and tarnish our proverbial shield.