Bravery and courage, are certainly similar, but are they synonymous? No, there is a profound difference.
Physical bravery is an animal instinct; moral bravery is much higher and truer courage. – Wendell Phillips
Following rules alone not only fails to inspire trust it leads to a culture of “compliance with the letter of the law” and finding “loopholes” to achieve the lowest level of compliance necessary to stay out of trouble. Rules, standards or laws will never set the bar high enough to draw out the excellence that can only come from character and integrity.