I love a good quote. These short quips that stand the test of time are fascinating. What makes for a good one? It has to be short, particularly if it is going to make it on Twitter, and it has to be memorable. Being clever helps too, but most importantly it should reveal something significant. The best quotes are the “tip of the iceberg” of a rule or principle worth digging into. That is what it takes to make a quote worthy of repeating, tweeting, or posting on your wall.
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