“Humbleness, thankfulness, humility, respect, courage and honor are much more important than winning ballgames.” – Coach Matt Labrum
It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain—that this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people, shall not perish from the earth.
It is important, but for a police officer it is not about customer service. It is about treating everyone with respect and with dignity. Having a customer that you might be required to kill changes everything. It is not about creating a feeling, it is about serving with integrity. That raises the bar well above mere “customer service.”