The Modern Knight

principles | PURPOSE | perspective

Don’t tell…

Five seconds into this spot, Dad has another decision to make. Take a look at his son’s face the first time he warns him, “Don’t tell Mom.” Now take a look at the end of the spot, when he gets the same advice from Mom. He goes from ‘stunned’ to ‘conditioned’ in 30 seconds. “The best stories you’ll ever tell begin with ‘don’t tell” – perhaps for a weak leader or a terrible parent. Be amused, but be warned – decisions like this are our undoing.



Not 24 hours after finding a commercial that celebrates a great “dad decision” along comes this to contrast it. Thanks to Jack Marshall over at Ethics Alarms for pointing this one out.

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